theContenting

What is Guest Blogging?

Guest blogging — also known as guest posting — is the practice of contributing a post to another person's blog in order to build relationships, exposure, authority, and backlinks.

Links are a primary ranking factor in Google, and in SEO guest blogging offers a strong opportunity to secure a link back from another website, in addition to the other marketing considerations.

Guest blogging establishes a relationship with the blogger hosting your post, taps into their audience for additional exposure, and helps you establish authority among an audience.

How Guest Post Benefits?

Guest blogging offers benefits for both parties. For the writer, especially if they are new to the field or if their company is small or a startup, it is a chance to get their thoughts - and their products - out to a wider audience. Other benefits include:

Brand awareness. Hosting engaging guest posts can establish your blog as worth reading. People will associate your brand with interesting content and expertise from a wide range of talent - meaning they’ll think of you, not your competitors.

Fresh content. Sometimes blogs can get a little repetitive and stale. By bringing in guest bloggers, you introduce fresh content that brings with it different points of view and styles. Just make sure it’s relevant - a post like ‘what is collaboration technology is great for a software company, but not so much a health food one.

Leadership. You want your brand to be perceived as leader in your industry. By seeking out experts in your field to provide guest content, you help widen the knowledge base your readers have access to.

SEO. Guest blogs can be a great way to boost your SEO and your search engine rankings. By including good keywords and links, your site may be found by more potential customers.